Founder-led by design

Hiring looks different when you have to live with the decision.

Alex Merino, founder of Sourcce

After years of hiring, training, and managing teams, Alex moved into dedicated recruiting in June 2021. He established Sourcce in September 2025.

The path to Sourcce

20+ years hiring, training, and building teams. Dedicated recruiting since June 2021.

Before Sourcce, Alex spent more than twenty years in hospitality and operations. Hiring was a recurring responsibility inside the larger work of running teams—finding people, interviewing them, training them, managing performance, developing service standards, and keeping operations moving under pressure.

That background built practical instincts around how people communicate, how they behave when the work is difficult, whether they can explain their contribution, and what helps a technically capable person succeed inside a real team.

Alex moved into dedicated recruiting in June 2021. In September 2025, he established Sourcce around a conviction shaped by that work: strong hiring depends on understanding the role, evaluating people thoughtfully, keeping the process moving, and giving the search clear ownership.

Experience inside the growth

130+

software engineering team in roughly two and a half years

The work continued after the offer was accepted.

Over roughly two and a half years, Alex helped grow a software engineering organization from one engineer to more than thirty. His role covered recruiting and much of the coordination that followed an accepted offer:

  • Recruiting and candidate coordination
  • Contract preparation and signature follow-through
  • Accounting introductions and new-hire handoffs
  • Kickoff scheduling and team introductions

That experience showed Alex how much can be lost between the hiring decision and a new employee’s first day. It now informs Sourcce’s People & Hiring Infrastructure work: creating clearer ownership, stronger handoffs, and repeatable workflows for growing companies.

Why Sourcce exists

A small firm built around three operating principles.

01

Understand the work behind the title.

Turn the job description into a search strategy grounded in the team, the manager, and the outcomes the role needs to produce.

02

Personally screen before presenting.

We speak personally with every candidate before making a recommendation, giving clients context no résumé can provide.

03

Own the search experience from start to finish.

Good recruiting includes the communication, follow-through, and judgment between every milestone.

Small on purpose

A smaller firm by design. Closer attention at every stage.

Sourcce is founder-led, with a small, capable team providing recruiting and operations support. The model keeps Alex close to the work—from understanding the role to evaluating candidates and guiding the process.

Clients get the responsiveness and continuity of a boutique partner, backed by the structure and discipline required to run searches well.

Close enough to understand the role. Capable enough to deliver.

Start with the role

Tell us who you’re trying to hire.

You’ll speak directly with Alex about the role, the team, and what has made the search difficult. The conversation stays practical, specific, and focused on what the search needs.

Tell us who you’re trying to hire